IDRISS rebrand addressed legibility issues in the original logo by refining each letter for a stronger, more recognizable mark. The final custom logotype was unanimously approved, replacing the old design. To maintain continuity, the hexagon motif from the original logo was integrated into 3D models, creating a subtle nod to the brand’s heritage.

The biggest challenge—and most exciting aspect—was designing a scalable UI framework without existing products to reference. The system is modular, adaptable, and built with future-proofing in mind, covering essential design tokens, components, and guidelines. It provides a cohesive structure with well-documented patterns and consistent logic to ensure seamless expansion.

The website functions as a digital brand identity, positioning the client as an innovative product studio rather than a single-product company. The core of the site is a dynamic product showcase, designed with a cohesive visual language and intuitive UX, emphasizing how each product interconnects to build a larger ecosystem.