Creating website, we aimed to achieve six key objectives: explaining trader issues and how our product solves them, using visuals to represent Common's key values with glass symbolizing transparency and marble depicting privacy, aligning the site with Common's main features to make these values clear and relatable, showcasing our current stage with the product running on a testnet, sharing the roadmap and upcoming token-related updates to keep the community informed, and designing for easy navigation so visitors can understand Common's story through simple scrolling.