Years of building what matters now

Common

Private Crypto for All Chains

Brand identity, 3D assets, and website for a privacy-first crypto suite that lets users manage, earn, and trade across chains without exposing financial data.

Problem solvers with aesthetic superpowers. We make your users say "damn, that's good" without knowing why. Strategic minds, artistic souls, and zero tolerance for mediocrity.

Hand holding smartphone displaying digital wallet app with accounts named Main Account, Trading, and Account 3 each showing a balance of $1,234.00.

Billboard showing two large white hands with floating coins between them and text 'The Private DeFi Suite.' on a blue gradient background.

Four panels showing mobile app features: Stay Private with asset shielding, Optimize yield with automated protocols, Pay with cards including Apple and Google Pay, and Receive bank transfers with IBAN for stablecoins.

Three panels labeled Just slide it, Orderly private, and Broader exposure with 3D metallic icons representing a toggle switch, spheres in a container, and a coin on a bridge respectively, each marked Coming soon.

Text on light background reading: All Chains. One Experience. Full Privacy. Meet Common, the one, private, self-custodial account to manage, earn, and trade all fungible assets.

Privacy on-chain shouldn't mean complexity. We built the brand, 3D system, and website for a crypto suite where shielded transactions are the default, not the exception.

Deliverables

Branding

3D Design

Website

About

Common is a privacy-first crypto platform for managing, earning, and trading across Ethereum, Base, Arbitrum, Aleph Zero, and more. Zero-knowledge cryptography keeps financial data private while users access shielded yield, stablecoin support, and cross-chain transfers through mobile and web apps.

Broken blue chain link icon inside a black circle on a light blue background.

Digital ad for Common, a multi-chain DEX respecting user privacy with 3 translucent coins stacked against a blue gradient background.

Billboard with large white hands exchanging digital coin, displaying text 'The Private DeFi Suite.' against blue sky.

Two marble-textured hands reaching toward each other with two translucent coins floating between them, one showing a smiling face and the other a broken heart.

Cryptocurrency swap interface displaying swap details between AZERO and DOT tokens with exchange rates, fees, and balance, framed by phrases highlighting easy onboarding, instant execution, details, and sleek UI.

Miniature translucent Eiffel Tower set in a blue grassy landscape with distant hills under a cloudy sky.

Promotional banner featuring a man with short dark hair and beard wearing a black hoodie, titled 'The key takeaways from Common AMA,' scheduled for 3:00 pm UTC on 02.02.2024, with placeholder text for talk description.

Hand holding smartphone displaying digital wallet app with account balances each showing $1,234.00.

Branding

Marble and Glass as Visual Language

Marble for privacy, glass for transparency. Two materials define the entire system. The infinity symbol logo captures cross-chain capital flow. From website assets to social templates, the contrast communicates the product's core promise without a word.

Digital illustration of three marble-like tokens and a sculpted hand on dark and light backgrounds promoting Common's private DeFi suite.

A spherical object half textured like opaque marble representing privacy, and half transparent glass representing clear, large-scale enterprise use.

Glossy white 3D icons representing buy and sell buttons, block exchange, hexagonal blockchain logos, shield with check mark, overlapping squares, magnifying glass over a document, digital wallet with coin, and a multi-story building.

Billboard ad featuring two stylized hands exchanging cryptocurrency tokens and text promoting Common, a private DeFi suite.

Illustration of a sphere with half marble texture symbolizing privacy and the other half glass symbolizing transparency, with labels explaining their meanings in 3D materials.

Three social media post designs for Common featuring the text 'The Private DeFi Suite' with images of hands exchanging coins and stacked dials on a dark and light gradient background.

Page titled '4.0 Colors' with sections 4.1 Primary Colors, 4.2 Secondary Colors, and 4.3 Gradients.

Two marble-like hands reaching towards each other with two transparent coins featuring a heart and smiley face floating between them.

Three blog post layout examples on a dark background: Type 1 with iconography and text about DEXs by Savannah Nguyen dated 13th Aug 2024; Type 2 with cityscape photo and blockchain adoption text by Savannah Nguyen dated 22nd Oct 2024; Type 3 with 3D design of hands and coin with DEX text by Savannah Nguyen dated 13th Dec 2024.

Page header with large black text on blue background reading '3.0 Typography & Iconography' and a section list including Font, Secondary font, Font In Use, and Iconography.

3D Design

Feature Icons in Physical Form

Each product feature, MPC Wallet, DEX Aggregator, Order-book, Compliance, Shielder, gets its own 3D object. Marble and glass carry through the whole set, making abstract privacy concepts instantly recognizable across the site and marketing.

Collage of translucent icons representing digital wallet, compliance shield, DEX aggregator hexagons, and order-book features with descriptive text about decentralized finance tools.

Large translucent spiral sculpture resembling a seashell on a blue grassy hill with distant mountains under a soft cloudy sky.

Website

The Private DeFi Suite, Explained

The site translates privacy tech into clear value: stay private, optimize yield, pay with cards, receive bank transfers. Mobile app and web app paths sit side by side with a direct path to download or launch.

Four smartphone screens showcasing app features: staying private with shielded transactions, optimizing yield with automated protocols, paying with cards including Apple Pay and Google Pay, and receiving bank transfers with IBAN for stablecoins.

Text conversation titled 'Blockchain privacy challenges' discussing blockchain anonymity, transaction waiting times, and control over privacy with references to Common's privacy features.

Website homepage showing Common app offering a private, self-custodial account for managing all fungible assets with buttons to download the app or launch the Shielder app, and a hand holding a phone displaying a bank transfer screen.

Mobile app displayed on a hand-held smartphone with wallet balance and accounts, next to a laptop showing a web app wallet interface for managing digital assets with various EVM wallets.

Working with Properly has been a pleasure for us. It's a team of experts not only in design but also in Web3 – they deeply understand the things they create and make them simple and beautiful for the users.

This is not our first collaboration and certainly not the last!